Okiela

The 30-second check

Early access

What ROAS does this one product need before it makes you money?

One link and two numbers. Each real cost you add makes the answer worse and truer — that is the point. We never guess a cost you did not type.

Optional — it only saves you typing the price.

Not sure to the cent? Type a range like 16-20 — you get a range back. We will never estimate this for you.

Where do you sell this?

Filled for you: Shopify Payments online card rate 2.9% + fixed fee per transaction. Public rates as of 11 Jun 2026 — override the card percent below if your contract differs.

Is that ROAS for this product alone?

Blended means it covers products with different margins — so we will give you the floor and refuse the verdict, rather than hand you a wrong one.

Add the rest of your costs — the answer gets truer with each one

Sales tax and VAT are not on this list. You collect that for the tax office and hand it over, so deducting it would make your product look worse than it is.

% of visitors who buy

Shopify shows this on your home screen, last 30 days. Add it and we show profit per visitor — the number that moves when CRO and AOV work on the same traffic.

I only know visitors and orders

Leave these empty and profit per visitor simply stays off the screen — we never assume a conversion rate.

Break-even ROAS on this product

Example numbers

2.20x

A worked example: a $49 product costing $18, $6 shipping, Shopify fees, 4% refunds. Type your own two numbers and this recalculates.

break-even ROAS = what the customer pays ÷ what is left before ad spend

  1. After what the product costs you$31.00 left1.58x
  2. After the shipping you pay$25.00 left1.96x
  3. After payment and platform fees$23.28 left2.10x
    • Card processing (2.9%)−$1.42
    • Fixed fee per transaction (USD)−$0.30
  4. After refunds and returns$22.25 left2.20x