Every number Okiela shows, and the arithmetic behind it

You have not heard of us, and you are about to be asked for your costs. So here is the whole method first: six formulas, one worked example, and the list of things we refuse to say. If you can redo the arithmetic by hand, you never have to take our word for anything.

What is left on one order

discount given   = price x discount%
net revenue      = price - discount given
fees             = net revenue x fee%
refund allowance = refund rate% x (unit cost + shipping)
left per order   = net revenue - unit cost - shipping - fees - refund allowance

Sales tax and VAT are never deducted — you collect those for the tax office, so taking them out would make your product look worse than it is.

The ROAS this product must hit

break-even ROAS = net revenue / left per order

Every cost you type is one more rung on the ladder, so the number gets worse and truer. A cost you did not type is not on the ladder, and the figure is labelled a floor until it is.

Profit per visitor — the number CRO and AOV share

profit per visitor = left per order x conversion rate%

A change that lifts average order value but lowers this is rejected. It is the only figure that moves when you keep more money on the same traffic.

The discount ceiling

required net  = (unit cost + shipping + refund allowance) / (1 - fee%)
ceiling %     = (1 - required net / price) x 100

At or past this percent, the offer is selling your margin instead of your product. Okiela blocks it rather than let you launch it.

Where free shipping stops costing you

kept per dollar = (net - unit cost - net x fee%) / net
threshold       = shipping you pay / kept per dollar

Below that order value, free delivery comes out of your margin. When your own orders mostly land above the floor, the line is lifted to where a basket actually has to grow.

The ceiling on a quantity break

bundle cost   = units x per-unit cost + shipping paid once
max discount  = highest % where bundle revenue - bundle cost >= left per order
                (hard-capped at 40%)

Shipping is paid once per order, which is the entire reason a bundle can be cheaper for the buyer and better for you. The 40% cap exists because past that you train buyers to wait for the deal.

The same maths on one real product

This is the example the check screen holds before you type. Replace the first five lines with your own numbers and the last four recalculate.

Price the customer pays: $49.00
What one unit costs you: $18.00
Shipping you pay per order: $6.00
Card and platform fee: 2.9% + $0.30 (Shopify published rate)
Orders refunded or returned: 4%
Fees on this order: $1.72
Refund allowance: $0.96
Left per order: $22.32
Break-even ROAS: 2.20x

What Okiela will never do

— We never invent an uplift, a conversion lift or a revenue increase. Not one number on this site is a forecast.
— We never use an industry average or a benchmark conversion rate as your input.
— A cost you did not type is blank, never zero — and the verdict says so out loud.
— A store-wide (blended) ROAS gets no verdict against one product's break-even. We give you the floor and refuse the call.
— We never claim a discount code or an exclusive deal we do not have. Where an app has a real free tier, we say exactly what it covers.
— We are not paid to name any app, and on the day that changes it will say so on the same screen.
— No score out of 100. A score hides the arithmetic; the arithmetic is the product.

If you ever connect your store

— Connecting is optional. The full verdict works with no account and no store connection.
— Read-only, four scopes: products, inventory, orders, reports. Nothing is ever written back.
— We read three things: cost per item, orders, and sessions. Never customer names, emails, addresses or payout data.
— Disconnect any time in Shopify admin → Settings → Apps → Okiela → Delete. Access ends instantly.

Run the check on one product See the actions this turns into