OkielaCheck us before you type anything
No account neededYou have not heard of us, and you are about to be asked for your costs. So here is the whole method first: six formulas, one worked example, and the list of things we refuse to say. If you can redo the arithmetic by hand, you never have to take our word for anything.
The lowest ROAS an order can carry before it loses money.
What Shopify and your processor keep on one sale, line by line.
The order value where free shipping stops costing you money.
discount given = price x discount% net revenue = price - discount given fees = net revenue x fee% refund allowance = refund rate% x (unit cost + shipping) left per order = net revenue - unit cost - shipping - fees - refund allowance
Sales tax and VAT are never deducted — you collect those for the tax office, so taking them out would make your product look worse than it is.
break-even ROAS = net revenue / left per order
Every cost you type is one more rung on the ladder, so the number gets worse and truer. A cost you did not type is not on the ladder, and the figure is labelled a floor until it is.
profit per visitor = left per order x conversion rate%
A change that lifts average order value but lowers this is rejected. It is the only figure that moves when you keep more money on the same traffic.
required net = (unit cost + shipping + refund allowance) / (1 - fee%) ceiling % = (1 - required net / price) x 100
At or past this percent, the offer is selling your margin instead of your product. Okiela blocks it rather than let you launch it.
kept per dollar = (net - unit cost - net x fee%) / net threshold = shipping you pay / kept per dollar
Below that order value, free delivery comes out of your margin. When your own orders mostly land above the floor, the line is lifted to where a basket actually has to grow.
bundle cost = units x per-unit cost + shipping paid once
max discount = highest % where bundle revenue - bundle cost >= left per order
(hard-capped at 40%)Shipping is paid once per order, which is the entire reason a bundle can be cheaper for the buyer and better for you. The 40% cap exists because past that you train buyers to wait for the deal.
subsidy per order = shipping you pay - shipping you charge per month = subsidy per order x orders per month
Charging less for delivery than it costs is a discount you never decided to give. It is left out of no other calculator we could find, and it is the one leak merchants find first.
bundle discount to type = total ceiling % - sitewide code % blocked when bundle discount to type < 5%
Buyers apply both. Your ceiling is the total, so the number that goes in the app is the ceiling minus the code — and if that leaves under 5%, we tell you to end the code first instead of launching a bundle nobody notices.
discount and fees -> split by each line's share of order revenue shipping and parcel -> split by unit count, or charged once per order per-line result = line revenue - line cost - its share of the above
One order, several products: the order can look profitable while one line inside it loses money. Revenue-share for anything charged on money, unit-share for anything charged per item.
product-level = that product's left per order x that product's conversion rate store-level = store margin per order x store conversion rate
These are two different numbers and we never mix them. A product read tells you what to change on a page; a store read tells you whether the whole shop keeps money.
break-even extra per order = app monthly bill / orders per month orders needed = app monthly bill / proven extra per order monthly net = proven extra per order x orders - bill
No app uplift is ever assumed. We invert your own numbers: here is what the app must move to cover its bill. If it needs more orders than you get, the answer is no.
variant is a laggard when its left per order < 70% of the product's average
A size or colour with a different supplier cost or a heavier parcel can sit under the average and drag it. We name the variant instead of blaming the product.
This is the example the check screen holds before you type. Replace the first five lines with your own numbers and the last four recalculate.
Seven days after you ship a setting, your own orders answer. These are the only four things that answer is permitted to be.
A real order is rarely one unit of one product. The moment there are two lines, three costs stop belonging to any single product. These are the rules we use everywhere — split them the other way and a product looks profitable because its neighbour quietly carried its parcel.
Cart discount (a code on the whole order) → split by what each line sold for
A 10% code takes 10% off every line. Shopify splits it by what each line sold for, so we do too.
Payment and platform fee → split by what each line sold for
The processor charges a percent of the order total, so each line owes its share of that total.
Shipping you pay → split by number of units
Your 3PL bills per item picked and the carrier bills by weight. Neither cares what the item sold for — so splitting shipping by revenue blames your expensive product for a cheap product's parcel.
A cost you did not type is not allocated at all. Missing stays missing.